Storytelling with a Purpose: Public Relations 101
Name: Storytelling with a Purpose: Public Relations 101
Date: August 11, 2020
Time: 10:00 AM - 11:30 AM CDT
STORYTELLING WITH A PURPOSE: PUBLIC RELATIONS 101
Elizabeth Neukirch, vice president of The Silverman Group
As Chicago gradually reopens, there are innumerable stories to be told. How can you make your business, organization and/or initiative stand out to the public and press?
This hour-long workshop will cover the basics of public relations and you will be guided through interactive exercises to:
- Determine exactly what you are promoting and which audiences you are targeting
- Learn how to capture journalists' attention with a story that is timely and newsworthy
- Define your goals for PR in the near future, including which outreach methods may be most effective for you
Elizabeth Neukirch is vice president of The Silverman Group, a prominent Chicago-based PR firm specializing in the arts, leisure and civic affairs. The Silverman Group is proud to represent Rogers Park Business Alliance and the neighborhood's small business community.
This workshop is brought to you by GROW/PROGRESANDO entrepreneurial training.
GROW/PROGRESANDO's mission is to provide entrepreneurs with the knowledge, skills, motivation and opportunity to be successful business owners.