Storytelling with a Purpose: Public Relations 101

Name: Storytelling with a Purpose: Public Relations 101

Date: August 11, 2020

Time: 10:00 AM - 11:30 AM CDT

Event Description:

STORYTELLING WITH A PURPOSE: PUBLIC RELATIONS 101
Elizabeth Neukirch, vice president of The Silverman Group

As Chicago gradually reopens, there are innumerable stories to be told. How can you make your business, organization and/or initiative stand out to the public and press?

This hour-long workshop will cover the basics of public relations and you will be guided through interactive exercises to:

Determine exactly what you are promoting and which audiences you are targeting
Learn how to capture journalists' attention with a story that is timely and newsworthy
Define your goals for PR in the near future, including which outreach methods may be most effective for you

ABOUT SPEAKER

Elizabeth Neukirch is vice president of The Silverman Group, a prominent Chicago-based PR firm specializing in the arts, leisure and civic affairs. The Silverman Group is proud to represent Rogers Park Business Alliance and the neighborhood's small business community.

This workshop is brought to you by GROW/PROGRESANDO entrepreneurial training.
GROW/PROGRESANDO's mission is to provide entrepreneurs with the knowledge, skills, motivation and opportunity to be successful business owners.

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Location:

Registration is closed.
After registering, you will receive a confirmation email containing information about joining the meeting.

* This workshop will be recorded for internal purposes. If you do not want to be recorded you can enter the Zoom webinar without enabling the video.

Date/Time Information:

Tuesday, August 11, 2020
10 a.m.

Contact Information:

Sheree Moratto, smoratto@rpba.org

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Fees/Admission:

Free

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