Storytelling with a Purpose: Public Relations 101

STORYTELLING WITH A PURPOSE: PUBLIC RELATIONS 101
Elizabeth Neukirch, vice president of The Silverman Group

As Chicago gradually reopens, there are innumerable stories to be told. How can you make your business, organization and/or initiative stand out to the public and press?
 
This hour-long workshop will cover the basics of public relations and you will be guided through interactive exercises to:

• Determine exactly what you are promoting and which audiences you are targeting
• Learn how to capture journalists' attention with a story that is timely and newsworthy
• Define your goals for PR in the near future, including which outreach methods may be most effective for you

ABOUT SPEAKER




This workshop is brought to you by GROW/PROGRESANDO entrepreneurial training. 
GROW/PROGRESANDO's mission is to provide entrepreneurs with the knowledge, skills, motivation and opportunity to be successful business owners.






Funded in part through a Cooperative Agreement with the U. S. SBA, the Illinois Department of Commerce & Economic Opportunity and Rogers Park Business Alliance.