GEM: Grow. Engage. Meet. | Audience Engagement & Strategy

Name: GEM: Grow. Engage. Meet. | Audience Engagement & Strategy

Date: May 19, 2020

Time: 9:30 AM - 11:30 AM CDT

Registration: Sorry, public registration for this event has been closed.

Event Description:

AUDIENCE ENGAGEMENT & STRATEGY
Emily Lonigro, President & Founder of LimeRed

Understand how your audiences relate, where to start, and how to find and communicate with the right people to propel your business.

Who are the stakeholders in your business? Who needs to hear your story? What is their relationship to your brand and to one another? How do your audiences relate to each other.

In this interactive session, you will experience a process to map out your current audiences. After we clarify the nature of your current audiences, we?ll define other potential audience groups in order to find out who you should target first and the direction you should go from there. You?ll walk away with newfound awareness to guide your future marketing and outreach efforts.

You will need something to write with for this session, and if possible, post it notes and a large sheet of paper.

Objectives:
Define your audiences and how they relate to and influence each other.
Establish purpose and objectives for each audience group.
Identify how and why to prioritize audiences.

ABOUT SPEAKER

In 2004 Emily founded LimeRed with a plan to prioritize high-quality design, user experience, and meaningful social impact. Over the last 15 years, Emily has built her business into a reputable presence with national-scope clients focused on doing work that has socially responsible intentions. Her experiential spectrum includes brand strategy, business design, user experience, writing, marketing, operations, and sales for people who make a difference.

ABOUT GEM
RPBA strives to bring our business community the tools and resources to GROW their business. With that in mind, we are launching GEM: Grow. Engage. Meet. quarterly events.

GEM events have 3 key goals
GROW - cutting-edge education about business trends and best practices.
ENGAGE - connect with experts and learn about resources offered by RPBA.
MEET - get to know RPBA and each other.

GEM events series will feature a 30-minute presentation by an expert speaker on topics such as marketing, sales, legal FAQs, finance/loans and more. GEM will also include structured networking for attendees to connect with each other, announcements about programs, opportunities and events. Light refreshments will be served.

GEM events are free for RPBA Members (Enthusiast, Visionary & Cornerstone) and $25 for non-members.

GEM DATES
Wed, Feb 19 | Stephanie Schwab, Founder of Crackerjack Marketing | Lead Magnets for Sales
Tues, May 19 | Emily Lonigro, President & Founder of LimeRed | Social Media Audience Strategy
Wed, Sept 16 | Kate Alpert, Co-founder Women Belong | A Fresh Take on Business Networking