Effective Niche Marketing Strategies

Effective Niche Marketing Strategies
Presented by Score Chicago

Niche Marketing can be an effective way to stand out from your competition. In this webinar will do a deep dive into niche marketing – what it is, the benefits and risks and discuss how to know if it’s the right strategy for you. It will also cover how to find your niche and provide examples of successful niche marketing strategies.

Topics to be covered:
- Benefits and Risks to a Niche Marketing Strategy
- Using Market Research and Competitive Analysis to Identify the Right Niche Market for Your Business
- Creating your Unique Selling Proposition for your Ideal Customer
- Determining How and Where to Most Effectively Reach your Ideal Customer

The City of Chicago Department of Business Affairs & Consumer Protection offers FREE business education workshops that are now available as WEBINARS! 
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www.chicago.gov/businessworkshops