Digital Marketing Basics

Name: Digital Marketing Basics

Date: March 31, 2021

Time: 3:00 PM - 4:30 PM CDT

Website: www.chicago.gov/businessworkshops

Event Description:

Digital Marketing Basics
Presented by Score Chicago

Digital marketing allows small businesses to compete with a much smaller advertising budget. Discover the potential of digital marketing in 2021 where we work through the basics of advertising vs organic results, how to get started, which marketing platform is right for you, and a complete beginner's guide to SEO.

Topics include:
1.Digital Marketing Overview and Trends in 2021
2.Advertising Platforms and Which One is Right for You
3.Search Engine Optimization
4. Advertising vs SEO
5.What to Watch Out For

Attendees will learn how to create a structured digital marketing plan, identify the correct measures to set objectives and evaluate digital marketing as well as understand and follow the practical success factors to improve results from digital marketing.

The City of Chicago Department of Business Affairs & Consumer Protection offers FREE business education workshops that are now available as WEBINARS.

www.chicago.gov/businessworkshops